How DiscoverGolf Aims to Draw Younger Players to the Sport
December 24, 2020
You are a 12-year-old child of the 21st century. You’ve never known a life without Wi-Fi, let alone the 24/7 presence of the internet. The digital, on-demand world provides you with your social life and entertainment immediately and with minimal effort. Your primary source of amusement is video games that provide enveloping sensory experiences that flood the brain with powerful neurotransmitters.
Then, you are presented with the sport of golf. It is not virtual. It requires its players to get up and go to a golf course. Golf takes hours to play and offers potential for frustrations. It takes years and countless hours of work for a golfer to become competent, let alone excel. With an eight iron in your hand, those same neurotransmitters can be few and far between.