Press Room

Sitting high in the picturesque Sonoran Desert, Desert Mountain broke records in sales and rounds played this past year as members (new and seasoned) sought safety, security, and wide-open spaces. The year showed many that they enjoyed the serenity that comes with social distancing. And whether they wanted private places, thoughtfully planned social opportunities or wide-open spaces, they could find it all on “The Mountain.” READ MORE LINKS 2021 Premier Properties

You are a 12-year-old child of the 21st century. You’ve never known a life without Wi-Fi, let alone the 24/7 presence of the internet. The digital, on-demand world provides you with your social life and entertainment immediately and with minimal effort. Your primary source of amusement is video games that provide enveloping sensory experiences that flood the brain with powerful neurotransmitters. Then, you are presented with the sport of golf. It is not virtual. It requires its players to get up and go to a golf course. Golf takes hours to play and offers potential for frustrations. It takes years and countless hours of work for a golfer to become competent, let alone excel. With an eight iron in your hand, those same neurotransmitters can be few and far between. READ MORE

Camelot Homes announces a unique new Stay & Play experience at The Villas at Seven Desert Mountain™ in North Scottsdale. Potential homebuyers now have the opportunity to stay in one of the award-winning community’s homes, play golf at the championship Seven Desert Mountain golf course and partake in the community’s world-class amenities. The luxury lock-and-leave lifestyle community began selling last year offering 49 residences starting at $1.4 million. READ MORE InBusiness Phoenix

The re-emerging popularity of golf as a socially distanced activity amid the global pandemic has played a role in the increased interest in residential golf communities, as has safety, security and living in a controlled environment. Membership requirements continue to vary widely. READ MORE Club + Resort Business

A new generation of leaders is moving up the ranks and bringing with it signs of a more diverse future. It happened overnight, but it took more than a decade for anyone to notice. The 2008 recession squeezed many people who didn’t have deep Rolodexes out of the golf industry. The economic collapse took a big toll on golf and its up-and-comers. READ MORE

Desert Mountain, one of the most revered lifestyle communities in the country, and Arizona’s #1 private country club according to Platinum Clubs of America, is now showcasing distinctive model homes in its newest development, Seven Desert Mountain™. READ MORE FOX 40

While golf’s leading management companies, equipment manufacturers and associations are led primarily by people in their 50s and 60s, change is coming. Today’s budding superstars are going to enhance, expand and redefine the golf industry. They all have a number of things in common: a thirst for knowledge; an early mentor; and a vision that expands beyond themselves to guide both the golf industry and the game that millions enjoy. READ MORE